The mark, the wordmark and the rules

Ready files and rules for press, partners and integrators.

The mark

A beam above, and beneath it a V whose ends descend from the beam and meet at a single point. The eye completes the T from the beam and the apex. The narrative is the product itself: many movements resolve into one line.

Colour

Primary #1B84FF, ink #071437. On dark grounds the V turns white while the beam stays blue.

Wordmark

Set in Sora at −0.025em tracking, with a 400 stem and a 700 product suffix.

Reduction rule

Below twenty pixels, use the V alone. The beam stops reading at that scale and muddies the mark.